MyCalorieCoach

Nutrition coaching that adapts to your life

Adjust the diet around your life, not the other way around.

No plans to follow. No database to search. Just a coach who learns your food and your non-negotiables, then finds the room to lose weight in the food you already love.

A real journey. About 14 kg in 3 months, eating pizza, takeout, and a latte every morning.
The real app
The MyCalorieCoach Today screen showing calories left, macros and a coach note

A true story, for anyone who feels stuck

He weighed 125 kg and loved his food. He kept the food. The weight came off anyway.

Not with willpower or a crash diet. With one honest conversation a day, and small changes that fit the life he already had.

Where it started

Skeptical, busy, and done with tracking apps.

A desk job, a rising number on the scale, and a graveyard of diet apps he had quit. He had one condition before he would even start: he was not giving up Friday pizza, or the morning latte.

"If losing weight means giving up the food I love, count me out."

The turning point

He stopped following the plan. That is when it started working.

Week one, he built the perfect month of meals, with calorie budgets and a grocery list. He never opened it again. A rigid plan was too much to keep up. What actually stuck was far smaller: he typed what he ate, once a day, in a single sentence.

"The plan was never the point. Two minutes a day was."

The Coach chat suggesting a breakfast that fits your day

The daily loop

Log a meal. Ask what is left. Ask what fits.

No spreadsheets, no scrolling a food database. He talked to the coach the way you would text a friend who happens to be a dietitian. It answered with the real numbers for his day, then offered a meal that fits, one tap to log.

Mindful Plate suggesting a lighter portion of the same meal

Mindful Plate

Logged. And a lighter way to eat it.

Snap a photo and the meal is logged, estimated and tagged honestly. Then the coach offers a lighter version that keeps the food you love. Keep both slices of pizza, just a slightly smaller portion, and the night comes in lighter. Your call: update the log, or keep it as is.

"It never told me to skip the pizza. Just to enjoy a little less of it."

The coach noticing patterns and turning them into standing rules

It notices, so you do not have to

A coach that reaches out first.

Protein running low this week? Fibre light? The coach spots the pattern and turns it into a standing rule it quietly handles for you. Gentle nudges before you fall off, never after.

On the hard days

One big day never became a broken week.

A pizza night went a couple hundred over. No lecture, no red warning. Just a note: a little over today, easy to balance, tomorrow a clean protein day. And on the days he ate too little, the coach pushed him to eat more.

"One bad day does not break anything. That line kept me going."

It became a life, not a diet

The chat that started with food changed the whole week.

A swim on the weekend. Push ups that moved from the wall to the floor. A walk most days. A nudge to book a blood test and take his vitamin D. Small, doable, his own. Nobody handed him a bootcamp. The habits grew because they fit.

A calm weight trend line moving toward the goal

Where it has led

About 14 kg down in three months. Still eating his life.

Pizza, takeout, and the latte every single morning. The loss slowed as he got lighter, which is exactly what healthy weight loss looks like. The goal that once felt impossible, 80 kg, is real now, and honestly still a few months out. A pace he can keep.

Start your own first week

Why this works when trackers do not

Grounded in habits, not gadgets.

The science is simple and honest. The reason it sticks is that it asks almost nothing of you.

Habits stick. Trackers do not.

You change by showing up in a two line conversation, not by maintaining a spreadsheet you will abandon by February.

The deficit lives somewhere else.

Keep the latte, the Friday pizza, the weekend takeout. The coach finds the calories to trim everywhere except the food you love.

A coach that already knows food.

No barcodes, no database, no portion guessing. Describe your plate in plain words and it does the math for you.

Honest math, not magic.

Real numbers, a modest and sustainable deficit, a pace you can hold. When it is unsure, it says so and tags the estimate.

Non-negotiables

Some things aren’t up for negotiation. Good.

Declare the foods you will never cut. The coach treats them as fixed and plans the day around them — even on an over-budget day. It’s built into the product, not a polite request to an AI.

The deficit is somewhere else — never in the food that makes the day yours.

Morning coffee
Weekend rice & curry
Friday biryani
Chai with two sugars

How we’re different

Built for your food and your life — not retro-fitted to it.

Every mainstream tracker was built around Western food and Western habits, then asked to stretch. Here’s the honest landscape — competitor facts are sourced below.

MyCalorieCoachMyFitnessPalNoomCal AIHealthifyMe
Conversational AI coachYes — the core productJust launched, unprovenHuman chat, not AINoYes — “Ria”
Learns & adapts to youYes — cuisine, prefs, lifeClaimed, newGeneric after ~2 monthsNoPartial
South Asian food coverageCurated diaspora dishes~61% recognition on S. AsianWestern-built DBWeak on mixed dishesStrong India, thin diaspora
Respects non-negotiablesYes — a hard ruleNoFlags rice/ghee as “red”NoNo
Guilt-free (no ring pressure)Yes — by designRings & % to goalDocumented pressure tacticsNo coaching at allStreaks & targets
Photo loggingYes — grounded, not guessedYes (Premium)Yes (added 2025)Yes — its whole pitchYes
Cheapest paid plan$29.99 / yr founding$79.99 / yr~$209 / yr~$29.99 / yr (opaque)~$10 / mo intl

Competitor details are drawn from public sources (linked) and reflect plans current at launch; pricing and features change. Where a feature is new or limited we’ve said so rather than rounded up.

Founding members

Two hundred spots. Then the doors close.

We’re onboarding the first two hundred people by hand, so the coach learns from real kitchens before launch. Founders lock in pricing no one else will get.

The first 100

6 months freeFull product. No card.
  • Everything — the LLM coach, photo logging, the works
  • Six months on us when we open the doors
  • Shape the product before anyone else
Claim your spot

The next 100

$29.99 / year

$83.99 a little over 60% off the standard annual plan

  • A full year of everything for one flat price
  • Founding rate, locked for as long as you stay
  • First in line the moment we launch
Claim your spot

Claim your spot

Join the founding waitlist.

Tell us a little about how you eat — it’s how the coach starts learning. Four quick questions, two optional ones.

200 founding spots

Checking remaining spots…

Your goal

Help us build the right coach

What would make this actually work for you?

No spam. We email you once when your spot opens.